The Philippine Star
January 18, 2024 | 12:00am
MANILA, Philippines — Long-term and sustainable progress is only possible with unwavering commitment to a vision that takes into account the necessary foundations of urban development, properly laid out and built over time. This is the approach of real estate company, Ayala Land, that has cemented its reputation as the largest and most successful developer of pioneering mixed-use estates all across the country.
It all began with the establishment and growth of Makati City in the 1950s as the premier central business district in the Philippines by Ayala Land’s parent company, Ayala Corporation. From its original state in the late 19th century as a marsh-filled hacienda acquired by the forebears of the Zobel de Ayala family, the land underwent a master plan that has led to its amazing transformation into arguably the most lucrative real estate address today.
With this legacy, Ayala Land has taken its expertise to develop many other similar estates that instigate massive change and progress wherever they may be situated—such as the Bonifacio Global City (BGC) business district in Taguig and the Nuvali ecopolis in Laguna. Now, in the high-potential area of Central Luzon, Ayala Land has identified similar opportunities and has embarked on another mixed-use district to unlock the value of the location with Centrala.
Fittingly, the commercial component of Centrala will be spearheaded by Alveo—Ayala Land’s upscale brand committed to living and working well. Alveo brings its extensive experience in innovative commercial developments in other Ayala Land estates such as Broadfield in Biñan, Laguna and Evo City Central Business District in Kawit, Cavite.
Centrala genuinely nurtures business-minded individuals and investors, as well as companies and organizations, with the freedom and flexibility to establish a variety of commercial ventures—from restaurants and retail outlets to cinemas and entertainment centers; as well as vital support establishments such as schools, hospitals and hotels. All these will help shape and grow the locale, while at the same time, serve its evolving needs.
Coupled with a unique mission toward ensuring well-being, Alveo will definitely lead a different way of doing business befitting a groundbreaking estate such as Centrala—sparking much-needed and welcoming change in Central Luzon.
